Advocacy involves communicating with broad constituencies, including
elected officials, about what your museum does and why it is important.
Too often museums relegate advocacy to the back
burner because they don’t see the value in devoting time to advocacy.
Advocacy needs to be an ongoing responsibility of everyone who cares
about museums – staff, board members, volunteers,
constituents, and the many people who value museums. Making advocacy a
part of ongoing operations can help build a stronger institution.
Advocacy should be embraced as a best practice of
This course is intended for anyone interested in building support for
your organization and being prepared in case of a proposed policy or
action that could harm your institution. The course
will help to dispel the myth that non-profits can’t engage in advocacy.
Participants will learn how to become more comfortable with advocacy and
ways to incorporate advocacy into ongoing